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Our mission is to make charitable giving easy, transparent and rewarding.
We connect our members with worthwhile causes, helping them to make impactful donations.
What makes us different? We reward them for their goodwill.
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Who are we?
As a social enterprise we're changing how charities fundraise and reach new audiences.
Our members pay a monthly subscription fee, with 90% going directly to charities of their choice.
As a club we provide our members with a range of benefits in return for their Goodwill.
We reinvest 10% of membership fees to cover club costs and deliver exceptional, personalised benefits to our members.
Membership will start at just £6 a month when we launch in early 2025.
How does it work?
Tell us about the causes you care about in just a few minutes.
Select where to allocate your monthly donation from a curated list of causes.
You receive a range of benefits each month to reward you for your goodwill.
We share a transparent, monthly report on the difference your donations make.
The Goodwill experience
We like to keep our communications to a minimum but we will ask our members
to make two choices each month.
Select your benefits
We share a list of the month's new rewards and benefits with our members.
You select which exclusive perks and benefits you want to use.
Select your charities
​We share a selection of causes that we think our members will love to support.
Members can select up to three causes to allocate their membership fee to.*
*Where members do not confirm their donation allocation we will divide their donations equally across the causes highlighted in that month's email.
Change starts with a little bit of goodwill...
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